Sweden’s largest research program on sustainable consumption

This concluded research program aimed to stimulate a transition toward more sustainable consumption in Sweden. The goal was to contribute to the transition by increasing knowledge of how sustainable consumption, currently practiced by only a few, can be scaled up and become more common.

The program ran from 2018 to 2025.

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Discuss sustainable consumption with a our chatbot!

In connection with the final conference of Mistra Sustainable Consumption, a chatbot on sustainable consumption is being launched. It is based on hundreds of scientific articles and reports written by researchers within the programme.

– The chatbot can be seen as a way to more easily access the combined research results of the eight-year programme, a way to avoid having to leaf through hundreds of reports and articles, Jörgen Larsson, Chalmers University of Technology says.

Read more about it and try it here. 

En liten grön robot med tre pratbubblor, em med mat, en med flygplan och en med papper som det står tax på

Some of our research results

Policy instruments receive increased support if they are directed at companies

Policy instruments for sustainable consumption can receive more popular support if they are perceived as fair and if they are aimed at companies instead of consumers.

We can achieve 40% less carbon dioxide emissions today

Swedes’ consumption of food and home furnishings as well as holiday trips can be reduced by up to 40%, only with adjustments within the existing system.

More time and less stuff can increase well-being

Sufficiency, meaning reduced material consumption and a reduction in working hours, can increase well-being.

Function and social arguments makes sustainable business models sell

Circular business models are most easily sold with messages based on how life can be simplified when people do not have to own or take care of material things.

 
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