Sweden’s largest research program on sustainable consumption

A research program that aims to stimulate a transition to more sustainable consumption in Sweden. The goal is to contribute to change through increased knowledge of how sustainable consumption that is currently practiced by a few can be scaled up and become more common. The focus is on the areas of food, holidays and home decor.

The program has been going since 2018 and has now gone into its second phase which is 2022-2025.

News

Citizen or Consumer? How Our Values Drive Sustainability

by jarbel | 12 November, 2024 | News, Sustainable Consumption | 0 Comments

PHOTO: Tetiana Lazunova & Dzmitry Baranau, Mostphotos Values are our fundamental beliefs about what is important and right. To tackle the ecological crisis, a shift in values is needed, according to several researchers from KTH and others. Hanna Eggestrand...

18 Million SEK for Mistra Sustainable Consumption Researchers

by jarbel | 12 November, 2024 | Sustainable Consumption | 0 Comments

PHOTO: Matthias Lehner, Pernilla Hagbert and Göran Finnveden Several researchers from Mistra Sustainable Consumption have been awarded a total of 18 million SEK in research funding. The funds will enable further research into sustainable consumption. Formas, a Swedish...

New Report: These Policies Could Reduce Nordic Emissions

by jarbel | 15 October, 2024 | Food, Furnishing, News, Policy, Sustainable Consumption, Travel | 0 Comments

In a new report personally delivered to the Swedish Climate Minister Romina Pourmokthari (L) today, researchers examine which policy measures are most effective in reducing consumption-based greenhouse gas emissions in the Nordic countries. The researchers focused on...

Some of our research results

Policy instruments receive increased support if they are directed at companies

Policy instruments for sustainable consumption can receive more popular support if they are perceived as fair and if they are aimed at companies instead of consumers.

We can achieve 40% less carbon dioxide emissions today

Swedes’ consumption of food and home furnishings as well as holiday trips can be reduced by up to 40%, only with adjustments within the existing system.

More time and less stuff can increase well-being

Sufficiency, meaning reduced material consumption and a reduction in working hours, can increase well-being.

Function and social arguments makes sustainable business models sell

Circular business models are most easily sold with messages based on how life can be simplified when people do not have to own or take care of material things.