Sweden’s largest research program on sustainable consumption

A research program that aims to stimulate a transition to more sustainable consumption in Sweden. The goal is to contribute to change through increased knowledge of how sustainable consumption that is currently practiced by a few can be scaled up and become more common. The focus is on the areas of food, holidays and home decor.

The program has been going since 2018 and has now gone into its second phase which is 2022-2025.

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News

New Book: The Climate Debate Need new Framing to Reach More People

by | 2 April, 2025 | Food, Furnishing, News, Policy, Sustainable Consumption, Travel | 0 Comments

Photo: Manchester University Press Have you ever felt annoyed when someone proudly posts on social media how environmentally friendly they are by avoiding flights, recycling or eating only vegetarian food, even though you share the same values?  How we frame...
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Join the World’s Largest Conference on Sustainable Consumption

by | 1 April, 2025 | Food, Furnishing, News, Policy, Sufficiency, Sustainable Consumption, Travel | 0 Comments

TIm Jackson, Lunds university and Matthias Lehner to the right. Photo: Kenneth Ruona The SCORAI Europe Conference 2025 is possibly the world’s largest gathering focused on sustainable consumption. In 2025, the conference will take place in Lund, Sweden, and the...
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Lowering VAT on Food Could Increase Acceptance of a Meat Tax

by | 30 January, 2025 | Food, News, Policy, Sustainable Consumption | 0 Comments

Despite the climate and health benefits of taxing red and processed meat, such a tax lacks widespread support among the public and policymakers. However, a new study shows that acceptance increases when the tax is offset by lowering VAT on other food items. Red and...
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Some of our research results

Policy instruments receive increased support if they are directed at companies

Policy instruments for sustainable consumption can receive more popular support if they are perceived as fair and if they are aimed at companies instead of consumers.

We can achieve 40% less carbon dioxide emissions today

Swedes’ consumption of food and home furnishings as well as holiday trips can be reduced by up to 40%, only with adjustments within the existing system.

More time and less stuff can increase well-being

Sufficiency, meaning reduced material consumption and a reduction in working hours, can increase well-being.

Function and social arguments makes sustainable business models sell

Circular business models are most easily sold with messages based on how life can be simplified when people do not have to own or take care of material things.

 

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